Media and messages have effects. Those effects may be collosal or even notable for their absence. The dependant variable in the equation is the single changeable element which has variance possibly approaching N. Based on these idiosyncratic states, which could last for a moment or a lifetime, people are variably entranced or inured by the media of messages.
It has been suggested that messages can be less effective once someone has already accumulated some knowledge on a subject. That is why I recommend forming as many opinions as possible to protect yourself.
-- Mobile and Free
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