copyrights

In the modern media market, producers are somewhat handicapped in negotiations with consumers over price because the choice for consumers is not, as in other markets, one between having and not having, but rather between buying or finding. The price invoked by producers is weighed by consumers against an assessment of the their own time-value and whatever personal sentiments they have for legitimacy.

in that environment, the onus of legitimacy is the definite burden of the producer to maintain because the extent they are seen by consumers as legit is the moral threshold for them to act in the producer's interest instead of co-opting the merchandise.