Media effects 2

Media has an effect. Multi-billions of dollars in branding and marketing put an end to opposition on this matter starting 50 years ago if don't count the fascists who showed the world the power of propaganda. If we researches have found it to be ellusive it's because of the weakness of our tools or the strength of our paradigm.

If the strength of the effect depends on the individual, then we should make a careful study of the messages to find what possible effect they could convey and set x to be the unknown amplifier indicating the size of the effect.

"This is a giraffe." is not indicative of "hatstand, football, tack," but it might be persuasive next to "this is a camel." (weird)

The point is that a message text conveys a number of things but not an infinite number of things. By studying the use of language in a body of text, it is possible to discover the range of possible effects. It is these ELEMENTAL effects, irrespective of the IMPACT effect, that can be cataloged and evaluated as positive or negative when applied to a particular perspective; in this case, to evaluate the potential for attention-getting protest to net positive elemental effects from media coverage of the event.

You can develop a sense attitudinal directions from the text and plot out a trajectory for variable impact effects based on clustering of attitude types. The important thing is to find out what is being said in the aggregate.

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