culture wars

I wonder if the culture wars are an outgrowth of the increased use of psychographics in advertising. As marketers focus on targeting specific groups in their ads, they create language and difference. They accent these divisions across society. When ads exploit these differences, people are exposed more directly to ideas, language, and lifestyles that (conflict) counter their own. In the past, appealing to some common denominator left "everyone" partially involved...or at least they could identify with or fail to reject because it was part of the larger american persona. Now with this fragmentation of media messages, people are more directly confronted by the "other" that is counter to themselves. Not that these divisions were there, simply that they are more visible.